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Haier hosts exclusive meeting for Sirius Buying Group members
Sirius Buying Group has revealed that its team along with Sirius members had a private viewing at the Haier UK head offi...
Haier Europe awarded Top Employer Accreditation for UK
The 2023 Top Employers have been announced and Haier Europe UK & Ireland has been recognised as a Top Employer in the UK...
Haier and Waterline announce partnership to accelerate growth plans
Haier and Waterline have announced a new partnership focused around Haier's premium Series 6 built-in range – a collec...
Haier's Ben Peach on conveying the benefits of a smart washing machine
When it comes to appliances, getting across the USPs is key to making a sale – and with smart appliances that are ofte...
Haier Europe 'reshapes the boundaries of connectivity' at IFA 2022
Haier Europe took the opportunity at this year's IFA in Berlin, which ran from 2nd to 6th September, to 'reshape the bou...
Appliance trends: A round-up of the coolest fridge-freezer technology
As fridge-freezers continue to get smarter and greener, Nicola Hanley looks at the features most in demand with consumer...
Haier introduces new I-Pro Series 3 laundry range
Haier has added to its I-Pro Series range by launching the I-Pro Series 3 laundry appliances. The collection has an A En...
Haier launches 'interactive and immersive' virtual showroom
Appliance brand Haier has announced the launch of its first virtual showroom. Available across all European countries, t...
How laundry appliances are evolving to meet changing consumer concerns
With consumers increasingly concerned about sustainability and rising energy bills, not to mention the need for enhanced...
New Haier sponsorship supported by double-decker ad campaign
Global appliance brand Haier has announced it has recently partnered up with Sky’s leading channels in a sponsorship o...
Haier adds new I-Pro Series 5 collection to laundry line-up
Haier has introduced the I-Pro Series 5 washing machine and washer dryer range to its laundry line-up, which it promises...
Fresh fridge-freezer tech for the coolest kitchen environments
With both lifestyle trends and current events having an impact on consumer behaviour, the focus of many manufacturers ha...
Haier to present smart home concept at Milan Design Week
Haier has chosen Milan Design Week 2021 to bring its idea of the ultimate smart home into reality. The brand says that i...
Haier launches new OOH ad campaign across UK and Ireland
For the second time in a year Haier UK has launched a nationwide out-of-home (OOH) advertising campaign. This activity i...
Hoover and Candy launch wine coolers in response to lockdown demand
Hoover and Candy, both part of Haier Europe, have launched new wine cooler collections in response to customer demand du...
